All this talk in the media of an imminent google/twitter merger has really got me thinking about online social networking and its real benefits for businesses. Its’ successes are evident in the popularity and growth of various sites, but how does it work for your business?
Well for starters, it’s big and it’s broad! Online social networking can expand your contact base infinitely while you connect with like-minded people and potential new clients from across the globe. It’s a web of relationships that develop from discussions, advice, tips and experiences that people share on the networks, making it easier to learn, listen and be heard! You can connect with industry experts, fans, mentors, entrepentuers and keep an eye on competitors :) What other advertising medium offers you that kind of exposure, for zero financial outlay?
Joining sites like twitter, facebook, myspace and linkedin, can showcase your expertise in your industry and keep you in the forefront of your customers minds, while targeting your niche market is made even easier by the industry and interest-specific sites out there.
The popularity of these sites is due to people’s obsession with real time connectivity and a desire for an instant response to their query. Asking for a product review on a networking site is sure to receive a fast, honest response from your followers. You can ask questions, and receive answers faster then ever before.
So the benefit of online social networking speaks for itself, but for many people the idea is overwhelming. The process of joining in, is actually a lot less daunting then it seems, and something that should be considered for any person trying to build business relationships and network.
Feel free to ask us more about how social networking can benefit your business specifically, and connect with the Rubio crew on twitter, facebook or linkedin. Tweet to you later…
